MAKING CONNECTIONS
DELIVERING
RESULTS
MARKETING SERVICES FOR STRATEGIC BUSINESSES
WHO WE ARE
Your Marketing Team for Hire. You read it right. We are your Marketing Team. We step in to make a plan and execute it, using our resources or your resources. We play as a part of YOUR team, with your team, so our goals are aligned and seamless. Whether you need a VP of Marketing to get the ball rolling and be accountable for Return on Marketing Investment or you need an event or catalog quickly pulled together, we have a network of creatives and analysts ready to pull together on your project. We have loads of degrees from prestigious universities and decades of experience - but we prefer to get clients by word of mouth. Current or previous clients recommend us to new clients - and that makes us happy.
Training, training, training - we do it, it isn't boring, it is effective. You'll walk out of one of our classes and implement the tools right then, on a phone call, with an employee, with the next business decision. We know marketing and we teach it right. And, we like to laugh while doing it, so don't plan on sleeping through our courses. Our goal with training is to work ourselves out of a job by teaching marketing correctly. What we've found is the better we train, the more our clients are satisfied and that keeps a healthy, on-going relationship (and great word-of-mouth referrals!).
Our philosophy: how can we make you and your business more successful today? We strive to make your marketing match your brand and your budget and appeal to your target market. We don't like schemes or scattershot marketing, instead we prefer tried and tested methods with measurable results. We prefer to focus on the target, carefully aim, then fire, calibrate, if needed, and repeat.
And, we are honest in all our dealings and marketing. We believe that a person, company, or product should stand on real facts, deliver on what is promised, and be authentic and sincere. If our clients don't believe this same thing, we politely part ways. Life is too short to not be our best selves.
Whether you need us for little projects or big projects, we take a place at the table and get results. We understand budgets and timing and big picture concerns. We also deal effectively with details and people. With RUKM, you've got a top notch Marketing Team without the overhead.
OUR SERVICES
LEADERSHIP
If your marketing is floundering or not accomplishing your goals, we can take a leadership role and quickly get it back on track. We effectively become a member of your team.
BRANDING STRATEGY
Is your brand bringing you the results you want? If not, we'll help make it clear, consistent and compelling to drive results - whether your goal is $$$, traffic or something else.
ONLINE AUDITS
We find out what is going on with your brand online, then work to improve it through SEO, UX/UI, reputation management, and press. We can also clean up your digital footprint, if needed.
CONTENT MARKETING
Thought leadership materials demonstrate expertise in your field, they are also proven to attract Google and organic traffic - which means more qualified leads. Yes, we can do that!
GOLD STAR MARKETING HEALTH REPORT
Clients tell us this one project changes everything about their marketing.
You'll get a snapshot of where you're at, so we can quickly see successes, easy opportunities and potential challenges that you can avoid. You'll see how to simply make more from what you're currently offering customers. With all your marketing gathered in one place, you'll be able to set up a strategy to get you where you want to go faster.
This is a custom project depending on your needs, here's an idea of what may be included:
- thorough review of real life and online marketing (print materials, social media, email, advertising, press, GMB, review sites and reputation management)
- consolidated library of all your marketing elements and materials with a brand and style guide to consistently lead future marketing efforts
- competitor matrix with comparison of their marketing efforts to yours
- complete website review for profitability, SEO, UI/UX, shopping experience, mobile and desktop usability
- robust report featuring both the hard numbers, as well as understandable examples of success, opportunities and potential challenges
*This can stand as a one-time baseline of your company's marketing. It can also be done annually to mark YOY growth, accomplishment of goals and aid in strategy creation.
OUR WORK
We don't like to toot our own horn, but we do like to rave about our clients and the amazing companies they've built, projects they've launched, and people they are! Here's just a few of the projects we've enjoyed creating with our wonderful clients. Click on them to learn more. Cheers to them all on successful endeavors!
FUN FACTS
24
YEARS IN BUSINESS
864,227+
CLIENT EMAIL CAMPAIGNS SENT
29,131+
INDIVIDUALS WHO HAVE TAKEN COURSES
OUR PHILOSOPHY
We believe in honesty in marketing. We believe in telling the true story of a product, service or company with all its perks and flaws. We believe in making connections between people, between consumers and companies, between companies. We believe that there is a greater good and that we play a part in making this world better. We believe in each other and our clients. We are RUKM Consulting.
A few of our favorite quotes from our fearless leader, RD...
Marketing is about clear, consistent, compelling communication with individuals. The more we focus on the individual and delivering that message well, the more we connect with them, make the client successful, and ultimately, deliver honesty in marketing.
This world is aching for connections - connections between people, emotions, thoughts, conversations, businesses. So we focus our efforts on the individual and sharing the product or service story with them as a catalyst to connections.
So things have gone awry, plans must be altered, budgets are tighter, everything is different than expected, but we can do this. I truly believe that this is the greatest time on earth - we have brains and technology and opportunity and time and resources. Never have we been better poised to succeed. We can do this - so whatever "this" is for you, let's get out there and get it done.
Marketing is the ultimate experiment. You add the basic elements and stir - a strategy, product or service, a website, social media, a newsletter, or PR. Then you LAUNCH AND FIX, making tweaks as needed to improve. Marketing is never a finished project, it is a breathing, mobile, morphing experiment and it needs your consistent attention. The best advice I can give is to work on it a bit every day, every week. Consistency is everything when it comes to marketing.
Learn smart marketing strategies & tactics
MKTG COURSES
Website Whisperer - FALL 2024
This 4 hour online course covers everything you need to do to up your game on your business website - backend must-haves and tweaks for better traffic and functionality. Front end fixes for better conversion, funnels and engagement. Plus, we'll cover the secrets to making sales when people come on your site - whether that is appointments with you or online sales. This course is fast and fun, for those who want the info, but don't want to pay for consulting help. This is DIY - you learn, then apply to your site.
Course Requirements: must have a company website; must be willing to invest the 4 hours for the course and additional work hours (10-20 hours at your leisure) to apply course principles to your site.
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B2B & B2C CLIENT COURSES AVAILABLE 2024
BRANDING STRATEGY - Our most popular course!
Intro to MKTG: Marketing Implementation Strategies
Marketing Strategy: Where do I want to be in 1 year? 5 years?
Think Like a Marketer ONLINE: How to Quickly Connect with Customers
Think Like a Marketer REAL WORLD: How to Quickly Connect with Customers
SEO & Online Audits that Make Your Company $$$
Set up your Marketing to Sell Your Company for More $$$
Consistency in Marketing: Creating a Detailed Strategy that Works